Markets
India is not one market. It never behaves like one.
Every market here is planned from its own catchment — we do not hold the inventory; we buy across owners. The pages are market intelligence, not a site list.
The index
39 markets, planned city by city.
- KanpurUttar PradeshNorthHome. An industrial city that grew along a road and a river, not outwards from a centre.
North
- LucknowUttar PradeshNorthA state capital before it is a consumer market. The audience is salaried and institutional.
- VaranasiUttar PradeshNorthMuch of the crowd is passing through. Plan for transience, not for residents.
- Delhi NCRDelhi, Haryana & Uttar PradeshNorthIndia's largest outdoor market and its most administratively fragmented — several authorities, several rulebooks.
- JaipurRajasthanNorthFrom October to March the tourist and wedding seasons overlap. Everything follows from that.
- ChandigarhChandigarh, Punjab & HaryanaNorthA 1954 control order whose default position is prohibition. Permission is the whole game.
- LudhianaPunjabNorthPunjab's industrial city, and a meaningful share of the demand here is business to business.
- AgraUttar PradeshNorthMillions of ticketed visitors a year, and almost none of them live in the city.
- MumbaiMaharashtraWestTwo north–south spines and a suburban railway doing the same job. The linearity is the market.
West
- PuneMaharashtraWestA historic commercial heart and two modern employment wings that behave nothing alike.
- NagpurMaharashtraWestThe geographic centre of India, now behaving like a distribution node rather than a regional capital.
- AhmedabadGujaratWestThe Sabarmati genuinely divides this market rather than just the map. West buys unlike east.
- SuratGujaratWestNo office district and, until recently, no central business district. The usual plan does not fit.
- IndoreMadhya PradeshCentralAB Road is the spine, and the most contested outdoor corridor in the state hangs off it.
Central
- BhopalMadhya PradeshCentralA government city. Salaried, stable and institutional — nothing like Indore's trading economy.
- BangaloreKarnatakaSouthThe strangest outdoor market in India at the moment, and the reason is regulatory rather than commercial.
South
- HyderabadTelanganaSouthTwo economies inside one municipal boundary, with entirely different price sensitivities.
- ChennaiTamil NaduSouthA linear coastal city that grew south and west. The shape of the city is the shape of the plan.
- KochiKeralaSouthA bay city broken into pieces — mainland, IT east, islands. The crossings decide the plan.
- CoimbatoreTamil NaduSouthCompact, and it runs on three arteries. Miss one and you have missed a third of the city.
- KolkataWest BengalEastMovement along lines rather than across a grid, funnelled through a small number of crossings.
East
- PatnaBiharEastA linear river city inside one east–west band. That geography is the plan.
Also planned — pages in progress
- North
- Meerut, Prayagraj, Gorakhpur, Jodhpur, Udaipur, Amritsar, Jalandhar
- West
- Vadodara, Rajkot, Nashik
- South
- Visakhapatnam, Vijayawada, Madurai, Mysuru
- East
- Guwahati, Bhubaneswar
- Central
- Raipur
Why some are only names
22 pages, 39 markets.
The linked cities are written in full. The rest are markets we plan regularly, with pages being written now. We would rather name a market honestly than publish a thin page with the city swapped in.