Outdoor advertising in Pune.

We do not publish a rate card. It depends on which part of the agglomeration, the size, the illumination and the duration — and in Pune it also depends on whether the position sits under PMC or PCMC, which are separate markets with separate permissions. We are not selling our own inventory, so a published rate would tell you what we would like to charge rather than what the market will take. Send the brief and the budget and you will get real numbers against real positions.

Yes. PMC has made QR codes mandatory on hoardings so that any display can be scanned and checked against its permission. It is a production requirement — the code has to be in the artwork before printing — and it is genuinely useful for an advertiser, because it makes a site's permission verifiable from the street rather than from a file somebody promises to send.

Usually, and this is the most frequently missed point in a Pune brief. PCMC is a separate municipal corporation with its own advertisement permissions, its own arterial and a large industrial and manufacturing catchment. A plan that ignores it under-reaches the urban area substantially. We plan the two together and permission them separately, and PMPML buses are the one format that spans both cleanly in a single negotiation.

Hinjewadi, Baner, Balewadi and Wakad reach the western IT population. Kharadi, Magarpatta, Viman Nagar and Koregaon Park reach the eastern one. Laxmi Road, the Peths and Camp reach traditional Marathi retail volume. FC Road and the university belt reach students. Nigdi, Pimpri and Chinchwad reach the industrial catchment. Which of those is right depends on the audience, and we would rather establish that first than lead with a location list.

No. We plan, negotiate and run campaigns; we do not hold media. That means no inventory to push and no incentive to recommend a position because it is empty on our books — and in a state where structural safety scrutiny has tightened sharply, it means we can decline a site whose documentation does not stand up rather than defend one we own.

For a frequency objective, yes, and increasingly so as the network extends. The Purple and Aqua lines are operating and the Hinjewadi–Shivajinagar corridor is the commercially decisive addition, because it connects the largest IT cluster to the city core. Exclusive media rights sit with a named concessionaire on the public record. It reaches the same commuters repeatedly, which builds a message well and announces a one-week offer badly.

For most categories, yes, at least in part. Sakal is Pune-headquartered and carries a local credibility no Mumbai title transfers, and the Marathi press tier reaches the settled household audience that the IT corridors do not. English does real work reaching the IT and student population. Radio runs on a Marathi and Hindi mix that varies by station and daypart, and we confirm it at buying rather than assuming.

At least a full monthly cycle, and normally longer, since shorter runs cost more per day. The exception is Ganeshotsav, where a short and heavy presence around the ten days is genuinely the right trade because the attention is that concentrated. Avoid planning a delicate creative through the monsoon without a replacement provision.

Dated, geotagged photographs of every position at mounting and again during the cycle. In Pune the QR code adds a second, independent check — you or we can scan a display and confirm its permission from the pavement, which is a verification most Indian markets simply do not offer.

Yes, and for retail it usually should be. Kothrud, Aundh, Viman Nagar, Wakad and Nigdi each behave as their own market, and a plan built around one catchment — pole kiosks and street-level formats along the approach roads — normally outperforms a thin buy spread across the whole agglomeration at the same budget.

Yes, and Pune is more often planned as part of a Maharashtra buy than as a standalone. We plan outdoor across 39 Indian cities, and Pune sits naturally with Mumbai, Nashik, Nagpur and Chhatrapati Sambhajinagar. Marathi creative travels across the state without adaptation, and negotiating the cluster together changes what is achievable on both price and position.