Outdoor advertising in Hyderabad.

We do not publish a rate card. It depends on the corridor, the size, the illumination and the duration — and in Hyderabad the corridor swings it hard, because a Gachibowli or Madhapur position and an Uppal one are not the same product. We are not selling our own inventory, so a published rate would tell you what we would like to charge rather than what the market will take; we negotiate against several vendors on every plan. Send the brief and the budget and you will get real numbers against real positions.

HITEC City, Madhapur, Kondapur, Gachibowli and the Financial District reach the highest-income, IT and corporate population. Ameerpet, Secunderabad, Abids, Koti, Uppal and LB Nagar reach volume at a different income level. The Old City around Charminar is its own market with its own language and calendar. The ORR and the airport axis reach premium and business travel. Which of those is right depends entirely on the audience, and we would rather establish that first than lead with a location list.

Yes, with conditions, and the position has changed recently. After a restrictive period, a new Telangana advertisement policy has reopened unipoles and hoardings while reportedly restricting displays near junctions and flyovers. GHMC licenses under the GHMC Act, 1955 and actively removes unlicensed displays. Because this is genuinely in transition, we confirm the current permissibility of each position before recommending it rather than working from what was permitted last year.

No. We plan, negotiate and run campaigns; we do not hold media. That means no inventory to push and no incentive to recommend a position because it is empty on our books — and it means we cannot promise a specific structure before we have negotiated for it, which is the honest trade.

For a frequency objective, yes. Three corridors run over the busiest arterials and Ameerpet as an interchange concentrates an unusually large daily audience. Station, pillar, lift and in-train formats all exist and the rights position is publicly documented rather than informal. It reaches the same commuters several times a week, so it builds a message well and announces a one-week offer badly.

Usually more than one, and the mix is worth arguing about. Telugu carries the mass market. Hindi is a genuine buy here in a way it is not in Chennai or Bangalore. English reaches the western corporate and expatriate-professional belt. And Urdu reaches the Old City audience that a national plan almost always drops. We will tell you where language choice materially changes performance rather than splitting spend evenly.

At least a full monthly cycle, and normally longer, since shorter runs cost more per day rather than less. The exception is event-led work around Ganesh Chaturthi or a release week, where a short and heavy presence can be the right trade because the attention itself is concentrated.

Dated, geotagged photographs of every position at mounting and again through the cycle. In a market with active enforcement and removals, that record does double duty — it proves delivery and it flags immediately if a site has been taken down mid-campaign.

Yes, and for retail it is usually the stronger option. The income geography changes sharply across this city, so a plan built around a defined catchment — a sequence of street-level and hyperlocal positions along the approach roads into a trade area — normally outperforms a thin city-wide buy at the same budget.

With more caveats than the industry usually offers. Licensed audience research exists and we will show you the current figures at planning, but we will not publish them on a website and we will not present a modelled impression count as though it were a measurement. What we can show directly is proof of execution, the catchment logic behind every position, and movement in the outcome the campaign was bought for.

Yes. We plan outdoor across 39 Indian cities, and Hyderabad sits naturally with Vijayawada, Visakhapatnam, Warangal and Bengaluru. Buying a cluster in one negotiation rather than city by city changes what is achievable on both price and position — and for Telugu-language work, planning Hyderabad and coastal Andhra together is almost always more efficient than treating them as separate briefs.