About
Independent OOH planning and buying.
We do not own hoardings, screens or airtime. We plan the buy across media owners, negotiate in the open, run the campaign and document delivery — from a desk in Kanpur, across 39 Indian markets.
Planning desk
Kanpur
Uttar Pradesh
Mona Enclave
Kanpur, Uttar Pradesh
Planning is led from this desk. Local supervisors and owner operations run mounting and mid-flight checks. You deal with one team, not a franchise list. A UP base is not incidental: most of the growth in Indian outdoor is happening in tier-2 markets, and they are planned best from one.
- Desk
- Kanpur
- Markets
- 39
- Role
- Independent
- Structure
- One desk
Uttar Pradesh — a tier-2 planning base, not a franchise.
Metros and tier-2, planned city by city.
We plan and buy. We do not own inventory.
You deal with the planning desk, not a franchise list.
How we work
Independence is the whole argument.
A media owner sells what it has. A network agency sells what its group holds. We have neither problem, and everything below is a consequence of that.
- 01
No owner to please
We do not own hoardings, screens or airtime. That means there is no unsold inventory quietly shaping what gets recommended to you. When we argue for a site it is because of where it sits, and when we argue against one we have nothing to lose by saying so.
- 02
The plan is argued, not exported
A media plan should be able to survive the question why this and not that, site by site. Ours are written to be interrogated by someone who knows the city better than we do, because in your home market you usually will.
- 03
Delivery is documented by default
Every placement is photographed on site, geo-tagged and dated, and the file goes to you rather than a summary of it. Non-delivery is the loudest unspoken fear in Indian outdoor and no amount of reporting language answers it as well as a photograph does.
- 04
Cash is not the only way to buy
Where a brand holds goods, capacity or vouchers, we will structure the campaign against them at a value agreed in writing before either side performs. It is a different commercial route to the same media, and it exists because a capped budget should not decide a brand's visibility.
Who we work with
Work that has to be seen.
Electronics, footwear, beverages, cement, commercial vehicles, eyewear, cosmetics, quick commerce, retail chains and jewellery — categories where a person has to see a brand in the physical world before they trust it.
Sectors
- Consumer electronics
- Footwear
- Beverages
- Cement & building materials
- Commercial vehicles
- Eyewear
- Cosmetics
- Quick commerce
- Retail chains
- Jewellery
Campaigns planned and run for
Next
Ask us something specific.
A market, a corridor, a category, a budget that does not stretch. We acknowledge a brief within one working day. A first plan follows within five working days of a complete brief.