Outdoor advertising in Nagpur.

We do not publish a rate card of our own; we do not sell inventory, so a published rate would tell you what we would like to charge rather than what the market will take. NMC publishes a schedule of rates for sky-sign licences openly, charged per square metre by category — which is more transparency than most Indian cities offer. What that does not tell you is the media owner's price for a specific position, which depends on the corridor, the size, the illumination category and the duration. Send the brief and you will get real numbers.

The NMC sky-sign schedule names them explicitly: non-illuminated sky-signs, wall advertisements, vehicle-carried boards, sandwich boards, and neon, LED and slide signage. Charges are incremental per square metre rather than by capped size bands, and breach carries a daily penalty plus composition fees on late payment. The explicit list is genuinely helpful — it removes ambiguity that exists in most Indian markets.

Wardha Road towards the airport and MIHAN carries the highest yield and the affluent, vehicular catchment. Sitabuldi Main Road, Central Avenue, Kamptee Road and Itwari carry the volume at a very different income level. Dharampeth, Ramdaspeth and Civil Lines reach the settled affluent household. Sitabuldi is unusual in carrying both retail footfall and the metro interchange in one place. Which of those is right depends on the audience.

For a frequency objective, yes, and it is better developed than most people outside the city expect — roughly thirty-eight kilometres, two lines and forty-two stations running since December 2022. The Sitabuldi interchange sits directly on the main retail street, which makes it the premium transit position in the city. It reaches the same commuters repeatedly, so it builds a message well and announces a short offer badly.

Unusually transparently, which is worth knowing before you negotiate. Aapli Bus runs around five hundred and forty buses through a municipal special purpose vehicle on a purchase-operate-transfer arrangement, and the documented terms include NMC receiving half of the bus advertising revenue. That tells you where commercial control actually sits. Bus exteriors and back panels reach the whole city rather than one corridor at the lowest cost per exposure available here.

No. We plan, negotiate and run campaigns; we do not hold media. That means no inventory to push and no incentive to recommend a position because it is empty on our books — and in a market where licence fees have moved retrospectively, it means we can structure a booking to protect you rather than to protect a site.

Lokmat above all — founded here in 1971 and the largest-read Marathi daily, with a Vidarbha standing that no national title transfers. Usefully, the same house publishes Lokmat Samachar in Hindi and Lokmat Times in English, so all three languages can be bought in one negotiation. The Hitavada, founded in Nagpur in 1911, is the established Central India English broadsheet. Nava Bharat carries the Hindi belt across Maharashtra, Madhya Pradesh and Chhattisgarh.

Barely, and this is worth knowing. Every private FM transmitter in the city radiates from the same mast on Seminary Hills, so coverage differences between stations are far smaller than a coverage map suggests. The difference between them is the audience profile and the schedule, not the footprint. Anyone selling you a Nagpur station on reach rather than on listener profile is selling you the wrong argument.

Two dates matter here that no national calendar carries. Dhamma Chakra Pravartan Din at Deekshabhoomi, at Dussehra, is the largest dated crowd the city produces. Marbat at Tari Pornima is a hundred-and-thirty-five-year-old procession unique to Nagpur. Beyond those, the Ganesh-to-Diwali run is the retail peak and the orange harvest brings regional trade traffic on its own rhythm.

It has changed the audience on the approaches. The full seven-hundred-kilometre Mumbai–Nagpur corridor opened in June 2025 and cut the run from roughly sixteen hours to around eight, which repositions Nagpur as a logistics and distribution node. For campaigns with a national supply chain or a regional footprint, the arterial approaches now carry a meaningfully different traffic mix than they did three years ago, and that is worth planning for deliberately.

Dated, geotagged photographs of every position at mounting and again during the cycle. Monitoring is the part of outdoor most often skipped and most often wrong, and in a market with an active enforcement schedule and daily-accruing penalties it also tells you quickly if a site has a compliance problem.

Yes. We plan outdoor across 39 Indian cities, and Nagpur sits naturally with Amravati, Wardha, Chandrapur and Raipur for the Vidarbha and central India belt, and with Pune and Mumbai for a Maharashtra plan. Marathi creative travels across the state without adaptation, and the Hindi belt to the north and east is reachable from the same city — which is part of why Nagpur works as a regional base.