Outdoor advertising in Patna.

We do not publish a rate card. It depends on the corridor, the size, the illumination and the duration — and in Patna it depends unusually heavily on the season, because Chhath and Sonepur compress demand into weeks rather than distributing it across quarters. We are not selling our own inventory, so a published rate would tell you what we would like to charge rather than what the market will take; we negotiate against several vendors for every plan. Send the brief and the budget and you will get real numbers against real positions.

Bailey Road reaches the western institutional corridor; Boring Road reaches the affluent retail heart; Frazer Road and Exhibition Road cluster the hotel and mid-market shopping crowd near Patna Junction; the New Bypass and Kankarbagh reach the eastern residential density; Bhootnath Road and Bazar Samiti reach the coaching catchment. Which of those is right depends on the audience, and we would rather establish that first than open with a location list.

No. We plan, negotiate and run campaigns; we do not hold media. That means no inventory to push and no incentive to recommend a position because it happens to be empty on our books. The trade-off is that we cannot promise a specific structure before we have negotiated for it — which is the honest position, and in a market whose regulatory instrument was reset in 2023, it lets us walk away from a site whose paperwork does not stand up.

Deliberately, and early. Chhath is not a seasonal bump — it is the commercial axis of the year, with a shopping run of two to three weeks in the lead-up and a scale of ghat participation and migrant homecoming that gives brand association at the right point a legitimacy it does not have elsewhere. Availability tightens months ahead, so a Chhath plan decided in September has usually already lost its best options.

For a frequency objective and for coverage that will grow rather than shrink, yes. The Priority Corridor opened in October 2025 and the Malahipakri extension in mid-2026, with the underground stretch through Patna Junction and Gandhi Maidan targeted around late 2028. The sensible position today is to buy the metro as coverage builds rather than to base a plan on it alone.

Almost always, and radio in particular is a Hindi medium here in a way that admits very little exception. English press does real work with the corporate, government and institutional readership, so a mixed press plan is often right — but a campaign that runs only in English in Patna is reaching a fraction of the market. Bhojpuri and Magahi creative for cultural and Chhath-window campaigns adds a register the standard Hindi does not carry, and for the right categories that is a genuine advantage rather than an ornament.

Longer than most markets. The linear corridor structure of the city means a well-chosen set of positions reaches the same commuters twice daily and familiarity genuinely compounds; runs shorter than a monthly cycle usually cost more per day rather than less. The exception is a Chhath-window or Sonepur-window push, where short and heavy is often the right shape.

Dated, geotagged photographs of every position at mounting and again during the cycle. In a Ganga-basin city that record matters more than usual — monsoon damage can take a site down mid-campaign, and it shows up in monitoring and nowhere else.

Yes, and for retail and coaching brands it is often the stronger option. Kankarbagh, Boring Road, Bailey Road, Patliputra Colony and Danapur each behave as their own catchment, and a sequence of street-level positions along the approach roads to one of them normally outperforms a thin city-wide buy at the same budget.

Yes, under the Bihar Municipal Area Advertisement Rules, 2023, administered by the Patna Municipal Corporation. That instrument replaced the older PMC regulations from 2011 and 2019, so a permission cleared under the earlier regime is not the same as a currently-permitted position. We confirm status against the current rules before a structure enters a plan.

More than any national plan will assume. Boring Road, the Bazar Samiti and Bhootnath Road belt, Musallahpur Haat and parts of Rajendra Nagar carry a sustained student population preparing for BPSC, UPSC, JEE, NEET, SSC and banking exams from across Bihar and eastern Uttar Pradesh. For edtech, banking recruitment, coaching and first-job financial services this is a structural audience, and it responds to hyperlocal presence far more than to arterial weight.

Yes, and it usually buys better. We plan outdoor across 39 Indian cities, and Patna sits naturally with Varanasi, Kolkata, Ranchi and Lucknow. Hindi creative travels across the Bihar–eastern UP–Jharkhand corridor without adaptation, so a multi-city eastern plan is one of the more efficient regional buys available.