Outdoor advertising in Bangalore.

Yes — the six-year ban was lifted by state notification in July 2024, and the BBMP Advertisement Bye-Laws 2024 were notified in July 2025 under the Greater Bengaluru Governance Act. But note two constraints that shape every plan: advertising is not permitted on roads narrower than eighteen metres except in defined commercial exceptions, and there is a minimum 175 metres between hoardings. Allocation is auction-based on notified roads. So legal, yes — abundant, no.

The Greater Bengaluru Authority, not BBMP. BBMP ceased to exist in September 2025 and was replaced by the GBA and five new city corporations. This is worth checking on any proposal you receive — a deck that names BBMP as the licensing body was written against an authority that no longer issues permissions, which usually means the rest of its regulatory content is equally stale.

We do not publish a rate card. It depends on the corridor, the size, the illumination and the duration — and in Bengaluru, unusually, on scarcity, because six years of ban dismantled the physical stock and the spacing rules cap how much can come back. We are not selling our own inventory, so a published rate would tell you what we would like to charge rather than what the market will take. Send the brief and the budget and you will get real numbers against real positions.

Because the structures came down. From 2018 to 2024 commercial hoardings on the public right of way were banned, and the physical stock was dismantled rather than mothballed. It is rebuilding now, but the current bye-laws cap density through the 175-metre spacing requirement and the eighteen-metre road-width threshold. For a city this size, compliant large format is genuinely short — which is also why transit, mall and campus media are unusually well developed here.

No. Plastic and PVC flex are banned under the current bye-laws and biodegradable materials are mandatory. Diesel generators are also prohibited. This raises the honest production cost of a compliant Bengaluru campaign relative to other cities, and we quote it separately rather than burying it — a quote that matches another city's flex pricing has probably not accounted for this.

Rapidly flashing LED content and moving video are banned outright, and digital carries luminance and timing restrictions including a switch-off after eleven at night. Enforcement is live — the Karnataka High Court has been seeking updates from the GBA on unlawful LED billboards as recently as mid-2026. A digital site here is a good buy when it is compliant and a real liability when it is not, and the difference is not visible from the street.

The ORR belt from Marathahalli through Bellandur to Sarjapur, plus Whitefield and Electronic City, reach the highest-income tech population. MG Road, Brigade Road and Commercial Street reach young urban retail. Majestic, Chickpet and KR Market reach vernacular Kannada volume at a different income level. Koramangala, Indiranagar and Jayanagar behave as their own neighbourhood markets. Which of those is right depends on the audience, and we would rather establish that first than lead with a location list.

Often, yes, and more so here than in most Indian cities — partly because it is well developed and partly because street inventory is short. Roughly 96 kilometres and 83 stations, with the Yellow Line now reaching Electronic City. Green Line media rights sit with a named concessionaire on the public record, and pillar advertising has returned after a seven-year gap. It reaches the same commuters repeatedly, so it builds a message well and announces a one-week offer badly.

Usually in part, and the balance is worth arguing about rather than defaulting. Kannada carries the settled local audience and carries local credibility that no English title transfers. But Bengaluru has a very large internal-migrant working population, so Hindi does real work here, and English reaches the tech and expatriate belt in a way it does not in Chennai. It is a genuine three-language market and we plan it as one.

No. We plan, negotiate and run campaigns; we do not hold media. In a market where supply is short and auction-allocated, that independence is worth more than usual — we have no site we need to fill and no reason to talk you into a position because it happens to be ours.

Dated, geotagged photographs of every position at mounting and again during the cycle. In Bengaluru that record matters particularly, because enforcement against non-compliant structures is active — a site can come down mid-campaign, and monitoring is how you find out in time to replace it rather than at the end.

Yes, and given the supply constraints here it often makes a plan work better. We plan outdoor across 39 Indian cities, and Bengaluru sits naturally with Chennai, Hyderabad, Mysuru and Coimbatore. Where Bengaluru large format is short, weight can be redistributed across the cluster rather than overpaying for a scarce local site — which is a decision only someone without inventory to sell will make in your favour.