Outdoor advertising in Agra.

Barely, and this is the most important thing on this page. The Supreme Court has ordered a halt to commercial activities within five hundred metres of the Taj Mahal, and a no-construction zone has been declared in that radius — which effectively rules out erecting a built advertising structure there. On top of that sit the Taj Trapezium Zone and the statutory protected areas around centrally protected monuments. The highest-footfall zone in Agra is its lowest-availability zone. Anyone offering you a hoarding at the Taj is offering you something to check very carefully.

We do not publish a rate card. It depends on whether you are buying the tourist corridor or the resident city, the format, the illumination, the duration and the season — and Agra's season swings harder than almost any Indian market. We are not selling our own inventory, so a published rate would tell you what we would like to charge rather than what the market will take. Send the brief and the budget and you will get real numbers against real positions.

They are two different media plans and the answer decides everything. Tourist footfall is enormous — published ASI figures put the Taj at close to seven million visitors in a recent year — but it is transient, non-resident, sharply seasonal and concentrated where signage is most restricted. For hospitality, travel, telecom and gifting, that can be exactly right. For a grocery brand, a bank, a hospital or a local retailer, it is reach you cannot convert, and Sanjay Place, Sadar and the residential belts are where your customer actually is.

For visitor-facing campaigns it is the best answer available. The Yellow Line runs six stations from Taj East Gate to Mankameshwar, straight through the tourism spine, which lets you reach visitor footfall inside a controlled environment rather than fighting monument-zone signage rules. UPMRC has tendered station co-branding, trainset rights and advertising on the elevated civil structures towards Fatehabad Road. We confirm which have been awarded before quoting rather than assuming.

For resident audiences: Sanjay Place and Civil Lines for the commercial and office market, Sadar Bazaar for mixed retail, Kinari Bazaar for wedding and wholesale trade, and Dayalbagh, Bodla, Kamla Nagar and Shamshabad Road for households. For visitors: Fatehabad Road, the Sikandra approach and the metro corridor. The two lists barely overlap, which is the whole planning problem here.

No. We plan, negotiate and run campaigns; we do not hold media. In a city with three overlapping permission regimes near the monuments, that independence means we can tell you a site is not buyable rather than selling it to you and letting the paperwork be someone else's problem.

It is a roughly ten-thousand-square-kilometre area covering Agra, Firozabad, Mathura, Hathras and Etah plus Bharatpur, established through Supreme Court orders and administered under continuing judicial supervision. Its primary thrust is emissions rather than signage, so it is not principally an advertising regime — but it is the umbrella under which everything near the Taj is scrutinised, and it sits alongside the five-hundred-metre commercial restriction and the ASI protected areas. Three gates, and clearing one does not clear the others.

Hindi carries this market. Amar Ujala runs a dedicated Agra City edition and Dainik Jagran an Agra edition — those two are the press plan. English is a tourism-adjacent niche. On radio there are four private stations, and a lot of published lists get the frequencies wrong: Fever is 93.7 here rather than the 104 it carries in Delhi, and Radio Tadka is 94.5 rather than the 94.7 that often appears. We work from the operational list and confirm at buying.

For visitors, October to March, with the Taj Mahotsav in February as a concentrated peak. For residents, the November-to-February wedding season is the commercial peak, running on an entirely separate rhythm. Agra has two calendars and a plan has to pick one. May and June are effectively dead for the visitor plan, which is worth planning around rather than through. One practical detail: the Taj is closed on Fridays, which matters for anything on a weekly cycle.

Not meaningfully, today. The existing civil terminal sits inside the Air Force station with restricted access, which is why Agra's air traffic is negligible. A new civil enclave at Dhanauli received its foundation stone in late 2024 with a substantially larger terminal planned, but it is not open. Worth watching; not worth planning against yet.

Dated, geotagged photographs of every position at mounting and again during the cycle. In a city with this many overlapping enforcement authorities, that record also tells you quickly if something has been removed on grounds you were not expecting — which you want to know early rather than at the end.

Yes, and it usually should be planned that way. We plan outdoor across 39 Indian cities. Agra sits naturally with Mathura and Vrindavan, Firozabad, Aligarh and Gwalior for the regional Braj belt — and with Delhi NCR, which is the demand source for a great deal of Agra's visitor economy via the Yamuna Expressway. For a tourism campaign, planning Delhi, Agra and Jaipur together as the Golden Triangle is usually more effective than treating Agra as a standalone.