Outdoor advertising in Delhi NCR.

We do not publish a rate card. It depends which of the three jurisdictions the site sits in, the corridor, the size, the illumination and the duration — and Gurugram's premium corridors and outer Delhi price nothing like each other. We are not selling our own inventory, so a published rate would tell you what we would like to charge rather than what the market will take; we negotiate against several vendors on every plan. Send the brief and the budget and you will get real numbers against real positions.

Because it is three states. Delhi is licensed by MCD, with the Lutyens' area under NDMC. Gurugram is in Haryana under MCG and the Haryana Municipal Corporation Advertisement Bye-laws 2022. Noida and Greater Noida are in Uttar Pradesh and licensed by the Industrial Development Authorities. Different rules, different fees, different enforcement. A proposal that quotes NCR as one line item has either simplified something important or has not looked.

In commercial areas, yes, with conditions that are specific enough to matter. Variable message LED and LCD devices are permitted in commercial areas only. Flashing and non-static illuminated devices are prohibited within municipal limits. Luminance must drop to 0.5 candela after eleven at night via an automatic timer, and external lighting must be shielded and directed downward. Any digital proposal that does not mention the night-time luminance requirement has not been checked.

Gurugram's Cyber City and Golf Course Road, Aerocity and south Delhi reach the highest-income and corporate population. West, north and east Delhi plus Noida, Ghaziabad and Faridabad reach volume at a different income level. Connaught Place and Nehru Place reach office and trade audiences. Chandni Chowk and Sarojini Nagar reach very dense pedestrian retail. Which of those is right depends entirely on the audience, and we would rather establish that first than lead with a location list.

No. We plan, negotiate and run campaigns; we do not hold media. That means no inventory to push and no incentive to recommend a position because it is empty on our books. In a region where Gurugram penalises advertisers as well as media owners for unauthorised structures, it also means we can walk away from a site whose paperwork does not stand up.

For the right horizon, yes — it is the largest controlled advertising environment in the country. But be clear about what it is: DMRC's station co-branding runs on ten-year licences with a two-year lock-in and requires structural drawings and stability certification. That is an asset commitment, not a campaign. If the brief is six weeks of weight, in-train and shorter-form formats or street media will serve you better, and we will say so.

Not yet. Noida International at Jewar was inaugurated, but as of our last verification it had not begun scheduled commercial flights. There is no meaningful passenger audience to buy against until it does. Anyone selling you inventory there on the basis of projected traffic is selling you a forecast.

At least a full monthly cycle for street media, and normally longer, since shorter runs cost more per day. NCR is large enough that a short burst spread thin across three jurisdictions reaches almost nobody with any frequency. The stronger approach in most cases is a defined corridor or catchment held for longer.

Dated, geotagged photographs of every position at mounting and again through the cycle. In Gurugram particularly this matters — enforcement removals are frequent enough that a site can come down mid-campaign, and monitoring is how you find out rather than discovering it at the end.

Yes, and for retail it usually should be. Dwarka, Indirapuram, Rajouri Garden, Noida Sector 62 and the Gurugram sectors each behave as their own market. A plan built around one catchment — pole kiosks and street formats along the approach roads — normally outperforms a thin region-wide buy at the same budget.

With more caveats than the industry usually offers. Licensed audience research exists and we will show you the current figures at planning, but we will not publish them on a website and we will not present a modelled impression count as though it were a measurement. What we can show directly is proof of execution, the catchment logic behind every position, and movement in whatever outcome the campaign was actually bought for.

Yes, and NCR is usually the anchor rather than the add-on. We plan outdoor across 39 Indian cities, and it sits naturally with Jaipur, Chandigarh, Lucknow and Agra — the Yamuna Expressway in particular makes Agra a genuine NCR day-trip market. Negotiating the cluster together changes what is achievable on both price and position.