Outdoor advertising in Ahmedabad.

We do not publish a rate card. It depends on which side of the river, the corridor, the size, the illumination and the duration — and heavily on the season, because Navratri compresses a large share of annual demand into a few weeks. We are not selling our own inventory, so a published rate would tell you what we would like to charge rather than what the market will take; we negotiate against several vendors for each plan. Send the brief and the budget and you will get real numbers against real positions.

SG Highway, Prahladnagar, Bodakdev, Thaltej, Satellite and Vastrapur reach the affluent western belt and the corporate audience. Maninagar, Naroda, Bapunagar, Odhav, Kalupur and Relief Road reach volume at a very different income level. CG Road sits in between as the legacy high street. In this city the question usually resolves to which side of the Sabarmati you need, and we would rather establish the audience first than lead with a location list.

Early, and as the centre of the plan rather than an addition to it. Navratri is nine nights of mass public participation that reorganise the commercial year — the four to six weeks before it are when Law Garden and the apparel and jewellery trade peak, and the garba grounds are the physical focus of the city's attention. Availability tightens months ahead, so a Navratri plan decided in August has usually already lost its best options.

No. We plan, negotiate and run campaigns; we do not hold media. That means no inventory to push and no incentive to recommend a position because it is empty on our books — and in a market where the High Court has ordered a city-wide safety inspection, it means we can drop a site whose stability certification does not stand up rather than defend one we own.

Yes, in practice. Following the Ghatkopar collapse in Mumbai, the Gujarat High Court ordered AMC to inspect roughly two thousand hoardings and banners across the city and remove unsafe ones, with a stability report required from the estate officer. Structural certification is the gate on large format here now. We confirm it before recommending a position, because an advertiser's brand on an uncertified structure is an advertiser's exposure.

The Gujarati mastheads carry this market — Gujarat Samachar, Divya Bhaskar and Sandesh, all three headquartered here, with genuinely different reader profiles rather than overlapping ones. English press is a precision buy reaching corporate and professional readers, not a reach medium. One thing to check on any proposal: DNA closed its print edition in 2019 and should not appear on a plan.

For a frequency objective, yes. Around sixty kilometres and thirty-nine stations across three sections, reaching Gandhinagar and GIFT City as defined audiences rather than aspirations. Exclusive train-branding rights were awarded to a named agency in early 2026 and GMRC has sought expressions of interest for station co-branding, so the format is documented rather than informal. It reaches the same commuters several times a week, which builds a message well and announces a short offer badly.

For most categories, yes, and more decisively than in most Indian markets. The three big Gujarati dailies are all headquartered in this city and carry a local standing that no English title transfers. Radio runs on a Hindi and Gujarati mix. English does real work reaching the corporate and GIFT City audience but reaches a narrow slice. We will tell you where language choice materially changes performance rather than splitting spend evenly.

At least a full monthly cycle for street media, and normally longer, since shorter runs cost more per day. The genuine exception is event-led work around Navratri, Uttarayan or a Motera fixture, where a short and heavy presence is the right trade because the attention itself is that concentrated.

Dated, geotagged photographs of every position at mounting and again during the cycle. With a city-wide safety inspection regime in force, that record also tells you quickly if a site has been taken down mid-campaign — which is the kind of thing you want to find out in week two rather than at the end.

Yes, and for retail it usually should be. Satellite, Bodakdev, Maninagar and Naroda each behave as their own trade area with their own income profile, and a plan built around one catchment — pole kiosks and street formats along the approach roads — normally outperforms a thin city-wide buy at the same budget.

Yes, and it usually buys better. We plan outdoor across 39 Indian cities, and Ahmedabad sits naturally with Gandhinagar and GIFT City, Vadodara, Rajkot and Surat. Gujarati creative travels across the state without adaptation, which makes a multi-city Gujarat plan one of the more efficient regional buys available in India — though note that radio frequencies differ city by city and cannot be bought as one list.