Airport advertising in India.

It depends on variables we would rather show you than hide: terminal versus approach road, the zone inside the terminal, domestic versus international piers, DOOH daypart, tenure and the city itself. We do not publish rates — anyone who does is selling their own stock. Send the brief and we will price the options against each other in writing.

We plan across the metro and tier-2 airports in the markets we cover — Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, Kochi, Coimbatore, Chandigarh and the rest of our 39 markets where scheduled service operates. The buying route differs by airport because each operator licenses media to its own concessionaire.

No. Terminal inventory is held by media concessionaires under each airport operator, and approach corridors are held by ordinary outdoor owners. We hold neither, which is why we can compare them honestly — including telling you when the approach road does the terminal's job at better economics.

Terminal media reaches a captive traveller with long dwell, at concession economics. The approach corridor reaches the same traveller plus the city's daily commuter flow, at street economics. A premium B2B brand often needs the terminal; a brand that wants the travel audience without the concession premium often does not. That is the argument we have on your side of the table.

Usually not as the lead line. Air travellers are a narrow, affluent slice, and a mass brand buys that audience more cheaply on the street. Airport weight earns its keep for business travel, premium goods, financial services, real estate aimed at NRIs, and launches that need the signal of being seen there.

Airport media is sold on longer tenures than street media, and the audience refreshes daily — so the case for very long holds is weaker than sellers suggest. We typically argue for the shortest tenure the concession will price sensibly, then extend on evidence.

Yes — most metro terminals now carry DOOH networks, bought by loop and daypart. The morning business bank and the evening arrivals bank are different audiences, and the loop should be planned against the flight schedule, not the calendar.

The same way as every buy we make: monitoring photographs against each position, and for DOOH, play-out logs reconciled against the booking. Airport media is harder for a brand to walk past and check, which makes independent proof more important there, not less.

Departures buy dwell — travellers with time at check-in and the gate. Arrivals buy intent — a phone already out, a taxi to book, a city to spend in. Hospitality, transport and telecom lean arrivals; corporate and premium brand-building leans departures. The honest answer is a sequencing question, and it depends on the brief.

Selectively, yes. A Coimbatore or Kochi terminal reaches returning NRI and business traffic at a fraction of metro pricing, and for the right brand — jewellery, real estate, remittances, education — it is some of the most under-priced attention in the plan. For most national briefs it is a complement, not the spine.